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Cluster Roles |
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| Global Network, an international trade consulting & training firm based in Ahmedabad, India was introduced to the Cluster Development Program ( CDP ) by UNIDO in year 2001.Global Network, motivated the formation of Cluster Pulse, an ISO certified economic development agency, dedicated to cluster development initiatives in India & abroad. |
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| Cluster Pulse has worked in 82 clusters in countries like India, USA, Canada, South Africa, Sweden, Turkey, Brazil, Brunei, China, Oman, Croatia and Afghanistan. We have worked with UNIDO, GTZ, USAID, The Commonwealth Secretariat, DFID, IFC, World Bank, SIDBI, ILO, Microsoft & NOKIA. Internationally we have worked for Govt. of Manitoba-Canada, Govt. of Oman, Govt. of Croatia, |
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| Govt. of Brunei, Govt. of Ras-Al-Khaimah in their economic development programs. We are the project implementation agency of Govt. of India, through its various ministries like Ministry of Textiles , Ministry of MSME, Ministry of Communications and several provincial Govt. Our experience spans multiple sectors covering over 80 product categories e.g. agriculture, textiles, engineering, pharmaceuticals, consumer goods, ICT and services sectors. |
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| After having worked in 82 clusters in India & in 10 other counries, we are convinced that one way to motivate SME business community worldover to upgrade their technology & production processes is by “convincingly proving the big size of the cake” i.e. the market. This can be achieved by market access through exports. Once they see the huge overseas opportunity, they will willingly invest in their production processes in order to match demand requirements. |
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| The seven engines of our cluster innovation are in fields of : |
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International market access for clusters |
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Use of ICT to create competitiveness |
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BDS strengthening |
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Diagnostic study matrix |
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SME Export consortia model |
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Association capacity building |
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Technology upgradation |
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| Since this is not the core activity of Global Network, it has promoted a NOT FOR PROFIT, Non Govt. Organization ( NGO ), by the name of Cluster Pulse. |
| The 3 pillars of our intervention in a cluster are : |
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Motivation to form export consortia amongst SME's |
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BDS strengthening & provisioning in the cluster |
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Association capacity building in the cluster |
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| The 3 phases of our intervention in a cluster are : |
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Phase I : Cluster Mapping and Business Plan Development |
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Phase II Project Implementation |
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Phase III: Learning and Close-out |
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| We work with all stakeholders in a cluster for INCLUSIVE growth |
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Local Government |
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SME‘s / networks |
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Universities |
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R&D and Technical training institutions |
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Business development service providers |
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Industry / trade associations |
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Social development agencies |
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| Cluster Pulse provides you with a better perspective of your territory economic reality through: |
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A better understanding of the micro industry needs and a means of direct dialog with the cluster firms motivating them on innovation in process & product. |
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A new way to create awareness of existing support programs to firms and associations in the micro industry by innovative interventions. |
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Designing tailor made support for the industry, involving private sector in their financing and management |
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Coordination within different Government departments & NGOs to support the industry |
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Rigorous analytical and strategy formulation expertise combined with practical, hands-on implementation experience – Intimate knowledge of India’s MSMEs and their business challenges, combined with international best practices on MSME development and cluster growth strategies. –Specific knowledge of the targeted sub-sectors, including international market demand and competitor data for these industries |
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| Rigorous analytical and strategy formulation expertise combined with practical, hands-on implementation experience – Intimate knowledge of India’s MSMEs and their business challenges, combined with international best practices on MSME development and cluster growth strategies. –Specific knowledge of the targeted sub-sectors, including international market demand and competitor data for these industries |
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| Cluster Pulse has developed an innovative methodology for conducting diagnostic study in a cluster which is internally referred to as the ‘Diagnostic Matrix’. The Diagnostic Matrix leverages primary research with cluster participants and our database of global best practices to provide a view on issues and solution themes. |
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| We were appointed by Textiles committee, Ministry of Textiles, Govt. of India from 2003-2005 to work in 20 textile clusters in India to prepare them for export market competitiveness in the non-quota era. |
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| Cluster Pulse follows a 7 step process in Clusters.
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| STAGE I |
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| Complete Diagnostic study of the cluster is conducted by Cluster Pulse. SWOT analysis of the cluster - Strength, Weakness, Opportunities & Threat is conducted, with the assistance of product specialists. This involves study of entire cluster in areas of raw material procurement, raw material quality, alternate raw material, energy source, alternate energy sources, pollution treatment, size of firms, economies of scale, shop floor plan, production process, wastages, manpower, finances, management skills, family businesses, testing facilities, quality issues, marketing network in India & exports, foreign competition ………….. |
| STAGE – II |
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| A business Plan is drafted with the consent of all cluster players. |
| STAGE III |
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| The role of Cluster Pulse is to first create forward linkage of the clusters to the domestic & international markets. The methodology of Cluster Pulse is to conduct a 2 day sensitization program in the cluster named as “The Art & Science of Marketing & Exports “. Day 1 is a presentation on marketing & exports of their product & day 2 is one to one interactions with the participants. On day 2 a group of 10 – 12 progressive thinking SME owners will be identified, through one to one interactions , to form a “ Consortium “ , which will be registered as a society or a Pvt. Ltd. Company. Cluster Pulse gives a trained CDA (Cluster Development Agent) to this consortium to work in the consortium. A separate office will set up for this consortium in the cluster. Goals will be set with date “deadlines”. |
| STAGE IV |
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| Within 2 – 3 months a second program is conducted by Cluster Pulse, named “The Art & Science of Internet as a tool of marketing & exports “. Past working of the consortium & the cluster is reviewed. Goal achievement is reviewed. New Goals are set with date “deadlines”. |
| STAGE V |
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The consortium business delegation is taken to a similar product cluster in CHINA to understand the production systems, environmental issues, labour issues, costing & pricing of Chinese products, financial systems, overall management & marketing systems of Chinese companies. |
| STAGE VI |
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| A cluster or consortium business delegation is taken to a “scientifically” identified country to do marketing & exports of their products. A Buyer Seller Meet (BSM) is arranged in that city or country & one to one meetings with importers are arranged. Networking is done with Trade promotion agencies in that city or country. Confirmed business is generated. The large size of the cake is proven! |
| STAGE VII |
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| On return, the business delegates invest in their production systems to upgrade in order to meet the demand requirements which they would have seen from their own eyes – “Seeing is believing" |
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| The consortium / Trade association is strengthened for continuity & self sustainability, with an income model like sub-contract exchange or many other models, available with Cluster Pulse. The consortium chalks out its own plans & activities. It works independently. By this time, trust is built into the consortium members. This consortium extends its working to backward linkage. They start buying raw material jointly, share excess capacity ………….. |
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| Other businesspersons in the cluster get motivated by the success of one consortium & many more consortiums are formed. Cluster Pulse withdraws from the cluster………Handholding support continues. The cluster develops into a vibrant one! |
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| The journey begins ………….. |
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THE PERFORMANCE TILL DATE |
| A |
From year 2001 onwards we have worked in 82 clusters, as under: |
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AGRO CLUSTERS |
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Rice |
Gondia |
| 2. |
Rice |
Rudrapur , Madurai , |
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Coir |
Kochi |
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Mango |
Talala |
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Litchi fruits |
Dehradun |
| 6. |
Dal |
Jalgaon |
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Poha |
Ahmedabad (Rice Flakes) |
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Kokum |
Sindhudurg |
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ENGINEERING CLUSTERS |
| 9. |
Machine Tools |
Bangalore |
| 10. |
Diesel Engines |
Rajkot |
| 11. |
Scientific Instruments |
Ambala |
| 12. |
Auto Parts |
Jamshedpur |
| 13. |
Auto Parts |
Hosur |
| 14. |
Brass Parts |
Jamnagar |
| 15. |
Foundries |
Hyderabad |
| 16. |
Foundries |
Ahmedabad |
| 17. |
Foundries |
Rajkot |
| 18. |
Foundries |
Belgaum |
| 19. |
Steel |
Nagpur |
| 20. |
Fabrication |
Rourkela |
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PHARMA CLUSTERS |
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Pharmaceuticals |
Ahmedabad |
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Medical devices |
Ahmedabad |
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Pharma , Ayurvedic / Alopathic |
INDORE |
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| CONSUMER GOODS CLUSTERS |
24.
25.
26.
27.
28.
29.
30.
31.
32.
33. |
Stainless Steel Utencil
Sports Goods
Ceramics
Fan
Handtools
Handtools
Match Box
Paints
Locks
Toys |
Ahmedabad
Jallandhar
Morbi
Hyderabad
Jallandhar
Nagaur
Kovilpatti
Anand
Aligarh
New Delhi |
| TEXTILE Clusters : Textile Committee , Ministry Of Textiles , Govt. Of India. |
34.
35.
36.
37.
38.
39.
40.
41.
42.
43.
44.
45.
46.
47.
48.
49.
50.
51.
52.
53. |
Terry Towel
Cotton Fabrics
Textile Fabrics
Knitwear
Home Furnishing
Cotton Yarn
Home Furnishing
Textile & Clothing
Hosiery
Defense Textiles & Hosiery
Polyseter Fabrics
Grey Fabrics
Ikkat Fabrics
Chanderi Silk
Knitwear
Home Furnishing
Jeans
Sanganer print
Raw Cotton
Khadi
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Solapur
Salem
Erode
Tirupur
Kannur
Madurai
Karur
Ahmedabad
Kolkata
Kanpur
Surat
Ichalkaranji
Bhubaneshwar
Chanderi
Ludhiana
Panipat
Bellary
Jaipur
Ahmedabad
Baswa , Srinagar |
| OVERSEAS CLUSTERS : |
54.
55.
56.
57.
58. |
Dried Fruits & Nuts
Fruits - Pomegranates
Fruits – Grapes & apples
Carpets
Handicrafts |
Kabul , Afghanistan
Kandahar , Afghanistan
Kandahar , Afghanistan
Kabul , Afghanistan
Nooristan , Afghanistan |
59.
60.
61. |
Cutlery
Fan
Cutlery |
Wazirabad , Pakistan
Gujaranwala ,Pakistan
Lahore , Pakistan |
62.
63. |
Aviation
Green Peas |
Manitoba , Canada
Canada |
64.
65. |
Children books
Apricots |
London , UK
Malatya , Turkey |
66.
67.
68.
69. |
Tie Croatia
Handicrafts South Africa
Furniture Sweden
Textiles & fashion garments |
Croatia South Africa
Sweden
Italy |
70.
71.
72.
73
74.
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Home furnishings
Home furnishings
Dates
Food processing
Metal sector |
Turkey
Egypt
Oman
Oman
Tanzania |
75.
76.
77.
78.
79.
80
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Food processing
Packaging sector
Tea
Garments
Chocolates
Textiles
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Uganda
Kenya
Sri Lanka
Bangladesh
Indonesia
Malaysia |
81.
82. |
Food processing
Tourism |
Brunei
Brunei |
| B |
We have led 75 business delegations from India to different countries in all 5 continents - Latin America , Canada , China , Australia , Europe , Africa , Middle East & SAARC . Business worth US$ 343 million has been generated during the delegation visit on the spot & later on so much more business has been generated , which is not recorded with us.
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We have conducted 218 seminars all over India & in 9 other countries , on international trade topics like: consortium formation seminars, Country focused seminars, Product focused seminars, internet for exports seminars, revenue model for association presentations. About 12300 + companies have been sensitized towards exports & Cluster Development Program in these programs.
We have conducted 31 seminars in foreign countries on “ Doing Business With India”. |
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We have hosted 21 business delegations from overseas countries to Clusters in India for business match making.
Cluster Pulse believes that the SME sector in India will survive & grow , only through working together in “ Consortiums “ with the science of Cluster Development Program , through the twin “vehicles” of international market access & technology up gradation..
Team Global Network & Cluster Pulse , an NGO thanks UNIDO ( CDP ) USAID, GTZ,OTF Group,DAI,CADG, Foreign Govt. Textile Committee – Ministry Of Textiles , SBI ( Project Up tech ), SISI, NISIET, EDII , State Governments, Trade Associations, Consortiums & SME’s for utilizing our services in the cluster development program.
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